Our Mission

About Us

A movement four decades in the making — from the Rebbe’s 1975 campaign to a worldwide network supporting Jewish family life.

Who We Are

  1. Rooted in a Global Vision

    Mikvah.org was established to continue and expand the Rebbe’s global Taharas Hamishpacha campaign, launched in 1975 as part of the Rebbe’s worldwide mitzvah campaigns to strengthen Jewish life and identity.

    Building on the efforts of the previous Lubavitcher Rebbeim, who consistently emphasized the importance of mikvah observance and Jewish family life, the campaign brought renewed public awareness to Taharas Hamishpacha and inspired communities around the world to prioritize mikvah education and accessibility.

  2. Revitalizing Mikvah Awareness

    In the decades surrounding the campaign’s launch, many mikvaos in North America and beyond were underused, difficult to access, or unfamiliar to younger generations.

    The Rebbe encouraged communities not only to build mikvaos, but to create welcoming and dignified spaces that would make this mitzvah more approachable and meaningful for Jewish women everywhere.

  3. A Worldwide Movement

    Dedicated women’s organizations, educators, and community activists helped bring this vision to life through educational initiatives, outreach efforts, and communal support.

    These efforts sparked renewed engagement with Taharas Hamishpacha and helped strengthen awareness of Jewish family life across generations and communities worldwide.

  4. Growing Into a Global Organization

    Out of this movement, Mikvah.org emerged as a central international organization dedicated to supporting and advancing the Rebbe’s vision on a global scale.

    Today, Mikvah.org continues to help strengthen mikvah infrastructure, accessibility, education, and community support throughout the world.

What We Do

  1. Education & Awareness

    Mikvah.org provides trusted educational resources that help individuals and families better understand Taharas Hamishpacha and mikvah observance.

    Through articles, videos, podcasts, classes, and practical guides, we aim to make observance approachable, informed, and relevant to modern Jewish life.

  2. Supporting Jewish Family Life

    Our resources extend beyond mikvah observance to support Jewish family life more broadly, including topics related to marriage, parenting, intimacy, women’s health, and personal wellbeing.

    We strive to provide guidance and support for individuals and families at every stage of life.

  3. Resources for Communities Worldwide

    Mikvah.org maintains a global mikvah directory and offers practical tools that help communities and individuals access reliable information and support wherever they are located.

    Through our helpline and referral network, users can connect with trusted instructors and professionals when guidance is needed most.

  4. Training & Certification

    Mikvah.org invests in the growth of educators and community leaders through programs and professional resources for Kallah teachers and Shluchim worldwide.

    In addition to offering ongoing support, the organization educates and certifies Kallah teachers, equipping them with the knowledge, confidence, and sensitivity needed to guide others in their communities.

Taharas Hamishpacha

Through the Years

Five decades of milestones — from the Rebbe’s 1975 campaign to the resources serving communities worldwide today.

  1. 1975 5735

    Founding of Mivtza Taharas Hamishpacha

    Beginning with the Rebbe's Farbrengens calling for groups of women to gather and focus on how to publicly educate on this topic.

  2. 1977 5737

    “It’s Never Too Late” — 1st Printed Brochure

    This brochure was specifically geared towards encouraging women who were post-menopause to go to the mikvah.

  3. 1980 5740

    “Modern Jewish Woman” — 1st Book Published

    The Rebbe directly gave a loan of $10,000 for this project.

  4. 1981 5741

    Annual Taharas Hamishpacha Reviews

    Enhancing the Mitzvah for the Anash community.

  5. 1984 5745

    Launch of the “Speakers Bureau”

    The office began soliciting and encouraging public speaking for all matters related to marriage and Taharas Hamishpacha.

  6. 1987 5747

    Shir Hamaalos Campaign

    Encouraging women from all walks of life to include this “message of blessing” during childbirth.

  7. 1991 5751

    Launch of In-House Manufacturing & Distribution of Bedika Cloths

    Ensuring the resources for Mikvaos and communities around the world at fair pricing.

  8. 1991 5752

    1st Kinus Hashluchos

    Mikvah.org, operating as J.E.W.E.L.S, assisted in Kinus planning and programming from its very first years. Today, Mikvah.org continues to offer Taharas Hamishpacha education annually at the Kinus HaShluchos.

  9. 1994 5754

    “Still Waters Run Deep” — Our 1st VHS

    Created to further encourage wider de-mystification and education of the mitzvah of Mikvah.

  10. 1998 5758

    First Printed “Global Mikvah Directory”

    Enabling the traveling woman to find a Mikvah wherever they may travel.

    Jewish Women’s Personal Calendar

    The 1st edition of the print calendar was published according to halachic rulings of Chabad Rabbanim, ensuring a clear, color-coded system for keeping track of vestos.

  11. 1999 5759

    The Shluchos Cookbook Series

    Produced from Mivtza Taharas Hamishpacha Chabad House favorite recipes. Compiled and distributed at the International Kinus Hashluchos.

  12. 2000 5759

    Resource Catalog

    Offering gifts, mikvah items, books, brochures, videos, tapes, Shir Lamaalos cards, and other items to purchase for personal or communal use.

  13. 2001 5761

    Launch of Mikvah.org

    At the forefront of technology, Mikvah.org revolutionized access — an online Mikvah Directory & gallery, mikvah news and articles, and a robust list of speakers available for hire around the world.

    Taharas Hamishpacha Basics — Curriculum Resources CD

    A CD featuring everything a shlucha needs to teach her community about Taharas Hamishpacha.

  14. 2003 5763

    The Cycle of Sanctity

    A pocket-size mikvah preparation checklist. It has since been updated four times and reprinted again and again; 2021 featured multiple languages — Hebrew, Russian, Spanish and French.

    Mikvah Building Portfolio

    A complete guide for anyone building a Mikvah — from advertising to the community through to the opening event.

  15. 2005 5765

    Bayis-Bayis Yehudi Institute of Training, Inc.

    Founded with the purpose of focusing on the many topics surrounding the Jewish home and a Torah-centered marriage.

  16. 2007 5767

    Facilitated Grants to Mikvaos

  17. 2009 5769

    Launch of MyMikvahCalendar.org

    The revolutionary online calendar has helped thousands of women ensure clarity in their calendar observance. Hebrew was added as a 2nd language in 2010; Spanish and Russian followed in 2017.

  18. 2010 5770

    “The Child I Never Knew”

    Publishing a book providing comfort and resources for women experiencing loss.

  19. 2011 5771

    Launch of “The My Mikvah Calendar App”

    Making it even simpler for the smartphone user to access their online calendar. In 2017 we introduced full multilingual support by adding Russian and Spanish.

  20. 2011 5772

    1st Online Taharas Hamishpacha Review

    Allowing this vital service to reach a global audience.

  21. 2015 5775

    “Family Purity Digest” & “Intimate Waters” Produced

    “Family Purity Digest” was printed in English after being written in the original French — authored by Mrs. Bassie Azimov and concept approved by the Rebbe. “Intimate Waters” was produced in collaboration with the Jewish Learning Institute.

  22. 2016 5776

    Publishing of Mikvah Meditations

    Providing a beautiful daily thought on marriage and Taharas Hamishpacha, sourced in Tanach & Chassidic thought.

  23. 2017 5778

    1st Kallah Teacher Training

    Ensuring standardized instruction and a high level of excellence for Chabad Kallah teachers.

  24. 2019 5779

    The “Shlucha Mikvah Attendant” WhatsApp Group

    Providing networking and resources for Shluchos worldwide in building, running, and attending at Mikvaos.

  25. 2019 5780

    2nd Kallah Teacher Training with Merkos 302

    Bringing it to an online platform and making it more easily accessible to Shluchos worldwide — now beginning its 7th cohort.

  26. 2020 5780

    Live Zoom Classes

    Making the learning of all topics related to the Jewish home possible during the COVID pandemic. Education and resources for Mikvaos were quickly organized to provide centralized information during a challenging period.

    The Mikvah.org Podcast

    Making vital and current topics accessible to a whole new generation of listeners.

  27. 2021 5781

    “Conversations with Our Children” Series

    Providing excellence in parental guidance on sensitive topics.

    Online Mikvah Attendant Training

    Allowed hundreds of attendants around the world to gain clarity and insight for sensitivity and professionalism according to Halacha at the Mikvah.

  28. 2023 5783

    “Jewish Marriage Prep” Produced

    In collaboration with the Jewish Learning Institute, providing a clear 6-class curriculum for preparing a bride and groom for a Jewish marriage, including the halachos of Mikvah.

  29. 2024 5784

    Pure Helpline Launched

    Providing confidential, anonymous woman-to-woman support for Taharas Hamishpacha.

  30. 2025 5785

    Shana Rishona Series Launched

    Aiming to provide an important foundation for communication skills in this vital first year.

  31. 2026 5786

    A New Mikvah.org — Website Redesign & Rebranding

    A fully redesigned website and refreshed brand bring five decades of resources together in one welcoming home — easier to explore, search, and share than ever, and built to serve the next generation.

Explore

Wherever you are on your journey

23 resources across Mikvah.org — here's the full set in one place.

Showing all 23 resources

Audio

All of our podcasts on Mikvah, Shalom Bayis, Child Rearing & more.

Breastfeeding

Halachos about breastfeeding, including Shabbos, Yom Tov & fast days.

Checklist

Interactive checklist to prepare for Mikvah immersion.

Childbirth

Comprehensive booklet on the halachos of childbirth on Shabbos & Yom Tov.

Directory

Worldwide Mikvah Directory — addresses, names and contact info.

Gallery

Photos of beautifully renovated Mikvaos in various locations.

Hair Covering

Comprehensive resource on haircovering — tips, halachos and more.

Helpline

PURE Helpline — hours, phone number and what the Helpline is about.

Instructors

Full list of certified Kallah teachers with contact information.

Kahoot

Five Kahoot challenges to test your Taharas Hamishpacha knowledge.

Login

Log in to place orders, access Kallah teacher and Attendant classes.

Loss

Halachic guide for pregnancy loss, with a downloadable PDF.

Mall

Mikvah Store — calendar, bedikah cloths, seforim and gift packages.

Media

Videos that complement our podcasts on Mikvah, Shalom Bayis & more.

Mentors

Certified Kallah teachers serving as mentors for new Kallah teachers.

My Mikvah Calendar

My Mikvah Calendar app — instructions, FAQs and download links.

Power Hour

Halacha reviews on Taharas Hamishpacha, Kashrus and Hilchos Shabbos.

Referrals

Referrals to certified therapists, medical professionals and Rabbonim.

Slideshow

Taharas Hamishpacha slideshow to help you review halachos at your leisure.

The Rebbe

Videos of the Rebbe on Mikvah, including The Greatest Blessing.

Tour

A tour of all things Mikvah — what, who, how, when and why.

Wedding

Full Guide to Chabad Weddings — on the website and as a PDF download.

Yom Tov

Instructions and tips for toiveling on Yom Tov.